Helga Saraiva-Stewart, Executive Director at Supero; Nova SBEHelga spent 25 years in London fintech sales before moving to Portugal, founding her consultancy, creating sales programmes at Nova School of Business and Economics and joining the ISP board. The episode details replacing "telling" with "listening" as a leader, curiosity as a faster route to trust than confidence, why client-centricity must start with the CEO and permeate targets, forecasting, rewards and product, not just the sales department, the ego problem in sales leadership, why throwing technology at prospecting just increases the noise, and coaching as a skill leaders must deliberately grow: you can't be a leader if you're not a coach.